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With the soaring popularity of cryptocurrencies, crypto exchanges are enjoying a huge surge in trade volumes. Coinbase, one of the leading cryptocurrency exchanges had its moment in 2020 as it accrued revenue of $1140 million in that year. This revenue generated was 136% more than that generated in 2019, which was $483 million. With more retail investors making an entry into the cryptocurrency market, the trade volumes in the industry are expected to explode. As cryptocurrency exchanges are the first step for any trader in the space, they present a great revenue-generating opportunity to the exchange operators.
However, building a cryptocurrency exchange from scratch is a challenging task. It requires months of coding and testing to launch an exchange in the market. Who knows the market might cool off by the time the operator rolls-out the exchange and he might miss a big opportunity? This is why white label crypto exchange software development is considered an ideal option to quickly launch an exchange into the market.
A white label exchange is a software solution with a ready-to-deploy backend and easy-to-customize front end. It means that the UI/UX of the software can be quickly customized as per brand requirements and the software can be quickly launched into the market. It saves both development time and cost.
However, not every white label software is the same. You should look for a software solution that has is reinforced with all the features necessary for a secure, smooth, and seamless trading experience.
1. Higher transactions per second
Transactions per second play an important role in enhancing the trading experience of platform users. This is even more important when it comes to a cryptocurrency exchange. That’s because it is a very volatile market. A delay of even a few seconds can deter the traders from leveraging an opportunity to maximize their profits. If the throughput of the exchange is high, the traders can multiply their gains.
2. Faster matching engine
Matching a trade quickly becomes important for a cryptocurrency exchange. This provides traders a smooth trading experience.
3. Wallet integration
An exchange must always have a multi-currency wallet integrated into it. This ensures that traders do not need to move from platform to platform to store their digital assets. More importantly, these wallets must be intuitive and secure.
An exchange with a faster trading engine and high TPS might not be able to serve its purpose if the liquidity of the exchange is low. The higher the liquidity, the higher will be the popularity of the exchange among users.
5. Detailed analytical charts
Trading charts are a great feature for professional traders. These charts help traders understand in a glance how they should place their trades. When an exchange is able to attract more professional traders, its credibility and liquidity automatically increase. Making the real-time analytical charts available on the dashboard helps both novice and professional traders equally.
6. Fiat to crypto and Crypto to Crypto
Fiat on-boarding and multiple crypto options to trade are important for an exchange to become successful. With white label crypto exchange development, it is easy to integrate such advanced features in a short time.
A white label crypto exchange can be easily and quickly customized with minimal lines of code. As a result, the testing time and time-to-market reduce significantly.
The development of white label exchange platforms is highly cost-effective. That’s because adding advanced functionality is easy. With just a couple of lines of code, an advanced feature can be added to the exchange. As a result, the time of development and testing is lowered, which indirectly reduces the overall development cost.
Focus more on marketing
A cryptocurrency exchange is largely determined by how well it is marketed. When an exchange operator uses a white label exchange development strategy, he gets a market-ready platform within a few days. With this, he can focus more on marketing the platform rather than facing developmental challenges.
A white label cryptocurrency exchange is developed on tested and proven platforms. As a result, it becomes easy to ensure that the platform works in the desired manner.
At Antier Solutions, we offer a white label crypto exchange solution fortified with market-leading features like high transaction processing speed (100,000 transactions per second), multi-currency wallet, powerful matching engine, self-explanatory interface, institutional-grade security, trading view graphs, and more. Besides white label exchange development, we specialize in building a custom exchange from the ground up.
Schedule a free demo of our white label crypto exchange or connect with our subject matter experts to share your needs for a custom exchange.
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