Entertainment & IP
Your IP Deserves to Be Played, Not Just Watched
Roblox campaigns for entertainment brands, sports leagues, and major franchises. We handle everything from the first strategy call to launch day, LiveOps, and performance reporting that your CMO can use.
Roblox rewards
Brands that keep showing up
| Parameter | Figure | Impact |
|---|---|---|
| Time spent inside branded Roblox experiences in 2025 | 32.6B minutes | Session depth and value |
| Daily active users on Roblox, Q4 2025 | 144M | Broadcast-scale reach |
| Average repeat activations per brand in 2025 | 1.8x | Ongoing presence |
Movie launches, season finales, and franchise drops used to lean on trailers and media buys alone. That still matters, but it is not enough now.
Gen Z and Gen Alpha want to step inside the worlds they love. They want to wear them, share them, and build in them. Roblox is the place where this is already happening at scale, with 144 million daily active users and more than 123 billion hours of engagement in 2025 alone. It runs alongside your traditional media plan as a fully interactive screen.
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We Build IP
Worlds on Roblox
Five formats. One team.
Every format is matched to your launch window, IP guidelines, and budget..
Brand Integration
Your IP, characters, quests, and branded items are placed into existing high-traffic Roblox experiences where audiences are already there. Best for premieres and fast windows.
Brand Activation
A standalone Roblox experience built around one launch moment, such as a season premiere, trailer drop, sports event, or limited release. Best for campaign windows.
Custom IP World
A permanent destination structured around your franchise, its lore, and community. It is a long-term media channel, not a campaign asset. Best for major franchises.
UGC Digital Merch
Premium 3D avatar items players can buy, wear, and carry across the platform. Best for organic reach and fandom.
LiveOps Management
Ongoing content drops, seasonal updates, bug fixes, and post-launch optimisation. This keeps the audience active between seasons, sequels, and major franchise moments.
What
IP Owners HaveAlready Built
These outcomes come from entertainment brands that utilised Roblox like a working channel. They showed what the platform can produce when the mechanics and the strategy are right.
Permanent Franchise Hu
Sonic the Hedgehog, Sonic Speed Simulator
SEGA authorised a full, persistent custom world around the Sonic IP. The experience became a year-round digital destination, generating recurring engagement and revenue every day it ran.
Result: Over 1 billion visits. Roblox became a primary franchise engagement channel for the IP.
Theatrical Integration
Moana 2, Barbie, Garfield
Studios placed characters and quests inside existing top-performing Roblox games for the four-week window before opening weekend, putting their IP in front of the audiences that are already active on the platform.
Result: The fastest and lowest-risk route to Roblox visibility for a film launch. Opening-weekend awareness across a pre-engaged audience with no need for a custom world.
Every
Roblox has evolved into a structured media channel with enterprise-grade measurement infrastructure. We produce reporting aligned to how CMOs and franchise directors assess performance, as per your broader campaign data.
Measurement stack
Roblox native analytics for retention, session time, and gameplay performance.- UGC economy tracking for item adoption and Marketplace spread.
- Unified reporting connecting in-experience behaviour to your launch calendar.
- Formatted for marketing leadership review.
What We Track
Metrics
Business Relevance
Awareness
Visits, unique users, brand recall
How many fans found and engaged with the campaign during launch
Engagement
Average session time, D7 retention, quest completion
How much time the audience spent with your IP and which mechanics held their attention.
Advocacy
UGC items equipped, avatar spread, social sharing
Whether fans help extend the brand across the platform on their own.
Campaign Results
Brand lift, sentiment, media match
How Roblox activation affects your marketing metrics across channels.
How We Work
We start with a focused pilot, a scoped campaign and clear reporting. Once the foundation is proven,we scale. No large build goes live before that.
Strategy and Scoping
We review your IP rules, launch date, audience, and budget. Then we recommend the right format and will tell you if a brand integration suits your window better than a custom world.
Creative and Development
We handle environment design, gameplay loop scripting, and 3D asset modeling to match your studio standards.
Launch and Amplification
We publish the experience, tackle platform safety checks, activate creators where needed, and monitor performance from day one.
LiveOps and Reporting
We manage episode-based updates, UGC drops, and ongoing reporting linked to your franchise calendar. Your team stays focused on the next release. We keep the Roblox presence active.
Why
This Studio
General game studios create experiences. Specialist consumer-brand studios build mechanics that connect gameplay to brand results. The difference is knowing what phygital conversion looks like for a franchise, then crafting the experience around that outcome.
Our team combines Roblox development experience with consumer technology and brand strategy. This includes launch timing, audience behavior, and the link between virtual engagement and real-world action across entertainment, beauty, automotive, and consumer goods.
Frequently
Asked Questions
Is Already Playing. Your IP Should Be There.
Your Fandom
30 minutes. We map the right Roblox format for your IP, your budget, and your premiere calendar.
India-based Roblox campaign and execution partner serving global brands. © 2026.
