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Is your website not getting traffic that you expected? If yes, there are a few requirements that your website must fulfill in order to be optimized for user experience and to achieve greater online visibility.
Make sure that your website has a HTTPS connection, not HTTP. HTTPS authenticates the website and web server that a user accesses, along with providing protection against third-party tampering. Since Google made an announcement in 2016 that they were going to mark the pages without HTTPS as “not secure”, connection-type affected Google ranking.
Most of the highest ranking websites use HTTPS encryption, thus it is important that your website fulfills this need.
You need to acquire an SSL/TLS certificate to implement HTTPS. For this you need to generate and submit a Certificate Signing Request (CSR) to an SSL/TLS provider. Your website development company in UK, or anywhere across the globe, can then install the certification on to your website.
Users like websites that are fast. Nobody is going to wait for more than a few seconds for your website to load. Eventually, users are more likely to move to one of your competitors’ website. This is a crucial aspect of user experience and since it is related to the user, Google uses loading time as one of the deciding factors to rank a website. Thus, it is extremely important that your website is optimized for speed.
Here is what your website development company in UK can do to improve the speed of your page:
• Simplify the design
All the components of a web page, such as images, videos, stylesheets, take certain time to load. To make it simple, all stylesheets can be combined so that there is a need to download only one stylesheet. Apart from this, the images can be put within the CSS. The top web designing companies in India, UK and worldwide understand the importance of crafting a simple design and you can expect such companies to provide you with a clean and optimized design.
• Optimize the images
Make sure that your professionals compress your images and format them properly so that the browser need not load large data files.
• The fewer URL redirects, the better
The number of URL redirects should be as less as possible. To redirect a user to an alternative page, HTTP is used. Since it is an additional request, loading time is increased. Although some redirects are essential, it is recommended that you avoid using them when it is not necessary.
In 2015, Google made an announcement that more Google searches take place on mobile devices than computers. With substantial growth in mobile traffic, there is an indispensable need to develop a mobile-friendly website. Websites that do not perform well on mobile would not rank for desktop too. If your website is not optimized for mobile, you are more likely to lose your customers to your competitors.
Make sure that your website is responsive. Fluid layout can be used to ensure that the website works perfectly on different screen sizes. Most CMS platforms that are used for a website are already mobile-friendly. Even the top web designing companies in India, and worldwide, automatically deliver a mobile-friendly website while understanding the importance of the same.
If you are a startup or an SME planning to build your business website, connect with a professional website development company in UK, or in any other part of the world. An experienced company will not only employ the right solutions to design and develop a great website, but will also optimize your website to improve its performance. A website communicates your message to your target audience and promotes your products and services, so make sure you get the best.
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