We are currently hiring a Growth Hacker who will be responsible for delivering effective marketing campaigns that will drive the adoption, engagement, and monetization of the digital product or service. This is a cross-functional role that works closely with the marketing, sales teams, product management, and technology teams to conceptualise and launch features and campaigns that will increase usage, traffic, and revenues for the digital channels.
Location : Mohali (Chandigarh Region)
Roles and Responsibilities :
- Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels
- Identifying, developing & optimising growth channels to drive revenue growth
- Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
- Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)
- Planning and executing initiatives to reach the target audience through different channels
- Working closely across teams with other teams to share ideas, feedback & present results
Key Requirements :
- You have a degree in Marketing, Business Administration or a related field.
- You have prior experience in a similar role.
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.
- You are a highly goal-oriented individual who is resilient in your pursuit of growth.
- You are open-minded, curious, and a strong problem solver.