Responsibilities for Copywriter:
- Write copy for a variety of media including social, print, video, and online.
- Edit and proof work to ensure high editorial standards are met across all content outputs.
- Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging.
- Develop and implement brand guidelines.
- Stay current on trends and competitors within the editorial sphere.
Characteristics of CopyWriter:
- Create compelling and effective copy for marketing materials, such as website content, emails, and social media posts.
- Collaborate with other departments, such as product and sales, to create cohesive marketing materials.
- Stay up-to-date on industry trends and best practices in marketing copywriting.
- Conduct market and customer research to understand the target audience and create relevant and engaging copy.
- Edit and proofread marketing materials to ensure accuracy and consistency
- Identify and resolve challenges and issues within the marketing copywriting process
- Provide training and support to team members on marketing copywriting best practices and tools
Requirements and skills :
- 4 years+ of experience in copywriting
- Strong writing and editing skills.
- Familiarity with data analysis and reporting tools, such as Google Analytics
- Excellent communication and collaboration skills, with the ability to work effectively with a team
- Ability to conduct market and customer research to create relevant and engaging copy
- Strong problem-solving and decision-making skills
- Time management and organizational skills
- Flexibility and adaptability to change
- A desire to learn and grow in the marketing copywriting field
- Bachelor’s degree in marketing or a related field
